Topics Audience

Audience: Other + Audience Segmentation + Personalisation + Brand Campaigns 5 Articles

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

Personalisation, UX are key to expanding news subscribers in Africa

27 January 2022 By Shelley Seale

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

Nation Media Group builds first content chat bot in East Africa

3 December 2018 By Daisy Okoti

Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

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