Topics Audience

Audience: Other + Audience Segmentation + Digital Engagement 26 Articles

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

Top Audience Articles Viewed in the Past Month

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

Clarín Immersion documentary takes readers inside the journalism process

2 May 2021 By Javier Kraviez

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

GFR, Nine create trust, community with local audiences

16 May 2019 By Dawn McMullan

Hyper-local content site at Grupo Clarín creates growth, monetisation opportunities

5 May 2019 By Miguel Fernandez

How GFR Media is rebuilding its brand, community after Hurricane Maria

14 February 2019 By Dawn McMullan

Nexo Jornal education chatbot engages young readers

20 January 2019 By Gabriela Terenzi

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