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Topics Audience

Audience: Other + Audience Segmentation + Consumer Experience + Amazon + Apple 79 Articles

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Top Audience Articles Viewed in the Past Month

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

MediaNews Group launches premium-tier, ad-free digital subscriptions

9 December 2020 By Dan Petty & Ryan Nakashima

News Corp’s MarketWatch sees online engagement jump with print supplement

7 December 2020 By Paula Felps

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

Newsday showcases power of video with housing discrimination investigation

6 October 2020 By Tara Conry

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

Yahoo Life turns its attention to self-care, good news during the pandemic

20 August 2020 By Lindsay Powers

U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

11 August 2020 By L. Carol Christopher

LNP gets creative with content to boost subscriptions during pandemic

11 August 2020 By Jenelle Janci

4 reasons to moderate digital trolls

21 July 2020 By Jesse Moeinifar

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

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