Topics Audience

Audience: Other + Audience Segmentation + Consumer Experience + Amazon 1,101 Articles

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Top Audience Articles Viewed in the Past Month

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

78% of consumers are loyal to brands that treat them as individuals

21 November 2022 By Mark Zohar

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Media companies can fight an attention recession in these 4 ways

2 November 2022 By Paula Felps, Elaine Sung, Sarah Schmidt, Michelle Palmer Jones

Público boosts conversion, retention with space for reader interaction with company

23 October 2022 By Inês Espojeira

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Voice of customer programmes serve as touchpoint for publisher processes

4 October 2022 By Phil Schroder

News publishers need to look at audiences from multiple angles

2 October 2022 By Justin Eisenband

Community-focused tools, tactics help media companies hit KPI, ROI goals

28 September 2022 By Leigh Adams

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Times of India vaccinates employees to earn trust during pandemic

20 September 2022 By Harpreet Singh Bhatia

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Putting the audience, data first can help media overcome news avoidance

8 September 2022 By Rebecca Alter

Latest INMA report details research, fundamentals of Gen Z engagement

31 August 2022 By Dawn McMullan

DN finds wine searches pair well with business news readers

22 August 2022 By Julie Lundgren

Great user experience is non-negotiable for digital products from step one

21 August 2022 By Sunep Imchen

Optimising subscriber checkout flow is essential to maximise conversions

4 August 2022 By Justin Eisenband

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