Topics Audience

Audience: Other + Audience Segmentation + Apple + Microsoft + Newsletters/Alerts + Consumer Experience + Reader Retention 1,605 Articles

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

Top Audience Articles Viewed in the Past Month

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

Media companies should be watching these 3 ChatGPT developments

20 February 2023 By Lukas Görög

News media’s future involves the intersection of personalisation, relevancy, the rise of AI

20 February 2023 By Chris Petitt

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Newsrooms in the digital age: Are traditional news sections obsolete?

12 February 2023 By Dr. Dietmar Schantin

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

B2B travel site Skift shares lessons learned about survival, revenue, engagement

6 February 2023 By Peter Bale

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

What can B2B travel site Skift teach media companies about survival, revenue, engagement?

2 February 2023 By Peter Bale

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper, Joe Fenton, Saloni Desai

Subscription marketing analytics should start small, involve humans

8 January 2023 By Greg Piechota

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Subscription marketing analytics should start small and involve humans

4 January 2023 By Greg Piechota

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

First

Prev

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT