Topics Audience

Audience: Other + Audience Segmentation + Apple + Microsoft + Newsletters/Alerts + Consumer Experience + Print Subscriptions 106 Articles

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

B2B travel site Skift shares lessons learned about survival, revenue, engagement

6 February 2023 By Peter Bale

What can B2B travel site Skift teach media companies about survival, revenue, engagement?

2 February 2023 By Peter Bale

Top Audience Articles Viewed in the Past Month

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

USA Today Sports’ Golfweek shares 4 content strategies for growth

19 January 2022 By Summer Moore

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

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