Topics Audience

Audience: Other + Audience Segmentation + Apple + Microsoft + Newsletters/Alerts + Consumer Experience 96 Articles

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Top Audience Articles Viewed in the Past Month

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

USA Today Sports’ Golfweek shares 4 content strategies for growth

19 January 2022 By Summer Moore

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Newsletters drive one-third of The Daily Beast’s new subscribers

29 December 2020 By Shelley Seale

MediaNews Group launches premium-tier, ad-free digital subscriptions

9 December 2020 By Dan Petty & Ryan Nakashima

News Corp’s MarketWatch sees online engagement jump with print supplement

7 December 2020 By Paula Felps

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

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