Topics Audience

Audience: Other + Audience Segmentation + Apple + Microsoft + Newsletters/Alerts + Consumer Experience 110 Articles

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

Top Audience Articles Viewed in the Past Month

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

Turun Sanomat shares 6 lessons learned with newsletter engagement project

20 November 2022 By Johanna Käkönen & Rami Nieminen

Data-driven insights create new opportunities for Reach audience engagement

16 November 2022 By Paula Felps

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Público boosts conversion, retention with space for reader interaction with company

23 October 2022 By Inês Espojeira

Die Zeit increases engagement with book club, related newsletter

12 October 2022 By Johann Volkmer

DN finds wine searches pair well with business news readers

22 August 2022 By Julie Lundgren

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 By Thomas Steisel

With 80% of revenues from subscriptions, Aftenposten focuses on journalism

3 January 2022 By Eirik H. Winsnes

Dagens Nyheter builds a data model for its new marketing automation in 5 steps

28 December 2021 By Lovisa Bergström

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

Guardian, Google work with sight-impaired advocate to open up the Web

18 October 2021 By Kate Baker

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

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