Topics Audience

Audience: Other + Audience Segmentation + Apple + Microsoft + Newsletters/Alerts + Consumer Experience 1,186 Articles

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

Top Audience Articles Viewed in the Past Month

News media’s future involves the intersection of personalisation, relevancy, the rise of AI

20 February 2023 By Chris Petitt

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Newsrooms in the digital age: Are traditional news sections obsolete?

12 February 2023 By Dr. Dietmar Schantin

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

B2B travel site Skift shares lessons learned about survival, revenue, engagement

6 February 2023 By Peter Bale

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

What can B2B travel site Skift teach media companies about survival, revenue, engagement?

2 February 2023 By Peter Bale

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper, Joe Fenton, Saloni Desai

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

Demanding subscribers, shorter copy among 2023 notification trends

18 December 2022 By Karina Arkhangelskaya

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

78% of consumers are loyal to brands that treat them as individuals

21 November 2022 By Mark Zohar

Turun Sanomat shares 6 lessons learned with newsletter engagement project

20 November 2022 By Johanna Käkönen & Rami Nieminen

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