Topics Audience

Audience: Other + Audience Segmentation 728 Articles

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Dennik N hits sweet spot by segmenting readers, optimising content that converts

9 November 2020 By Shelley Seale

Bonnier News Local uses data to target younger sports fans

8 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

Top Audience Articles Viewed in the Past Month

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

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SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

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Dainik Bhaskar asks readers, employees to help feed poor during lockdown

22 June 2020 By Pawan Agarwal

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

Segment customers by churn risk, price elasticity for long-term profitability

8 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

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Stibo DX: The What, Why, and How

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

Rethink your metrics to improve subscription success

27 February 2020 By Brie Logsdon

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Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

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Don’t overcomplicate reader strategy and propensity models

9 October 2019 By Shelley Seale

WSJ editor talks personalisation, mobile, print, Apple News+

16 May 2019 By Newsplexer Projects

Membership versus subscription models: Which one is better?

29 April 2019 By Shelley Seale

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Reaching the other 97%: Growing reader revenue beyond content

8 April 2019 By Shelley Seale

Expressen grows revenue, female readership by targeting “social seniors”

3 February 2019 By Josefina Rickardt

Spinoff reaches 1 in 20 voters with Policy exploration tool

2 January 2019 By Chris McIntyre

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Winning content strategies serve as narrative in audience journey

20 December 2018 By Angela Everitt

Expressen generates revenue, grows female readership with print supplement

9 December 2018 By Marcus Wallén

Times, Star Tribune, AJC share effective retention practices

9 November 2018 By Carly Price

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News Regional Media delivers targeted content to grow subscriptions across 30 titles

4 November 2018 By Mark Furler

Wall Street Journal searches for low-hanging fruit of reader subscriptions

15 October 2018 By Peter Gray

News media companies step up audience engagement innovations

28 September 2018 By Newsplexer Projects

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Stibo DX: The What, Why, and How

Successful subscription pricing requires belief in value from prospective buyers

27 September 2018 By Newsplexer Projects

AI-driven strategies at Ringier, FAZ increase revenue, brand loyalty

27 September 2018 By Newsplexer Projects

3 Nordic media companies share differing social platform strategies

27 September 2018 By Newsplexer Projects

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De Persgroep reinvents its core by investing in its people, audience

27 September 2018 By Newsplexer Projects

Local Media Ideas Day highlights need to be audience first

26 September 2018 By Newsplexer Projects

Amsterdam study tour participants take deep dive in local media innovation

25 September 2018 By Newsplexer Projects

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Atlantic experiments in voice platforms to engage audiences

25 September 2018 By Shelley Seale

Measuring impact of customer experience for news publishers

24 September 2018 By Amy Shioji

8 steps to becoming a digital subscription business

23 September 2018 By Nathaniel Bane

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Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

What paywall myths and the tale of two Posts say about reader revenue

18 September 2018 By Grzegorz Piechota

New York Daily News increases revenue, engagement with AI video strategy

18 September 2018 By Philippe Guay

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4 truisms behind news media’s new subscription business

17 September 2018 By Earl J. Wilkinson

USA Today focuses on understanding its audience and brand

13 September 2018 By Shelley Seale

Tribune Interactive maximises conversion rates with behavioural analysis

11 September 2018 By Kimberly Bastin

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Berliner Morgenpost interactive tool tracks print readers, maximises resources

10 September 2018 By Marie-Louise Timcke and André Pätzold

INMA expands leadership in media subscriptions with Researcher-in-Residence

6 September 2018 By Dawn McMullan

Churn-risk model + low-cost retention methods retain high-risk subscribers

6 September 2018 By Matt Lindsay

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Stibo DX: The What, Why, and How

Axios reaches today's reader with “Smart Brevity” journalism

5 September 2018 By Shelley Seale

4 ways Chicago Tribune increased digital engagement with dining awards

3 September 2018 By Amber Neale

How The Lily is reaching Millennial women with a strong brand built for its audience

29 August 2018 By Shelley Seale

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VG reaches younger audience on Snapchat Discover

27 August 2018 By Jonathan Falk Systad

3 reasons news media companies should disrupt radio

27 August 2018 By Kirk MacDonald

LNP Media disrupts local politics with exposés in print-only weekly publication

22 August 2018 By Tom Murse

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The art of listening: lessons in analytics at Wall Street Journal

20 August 2018 By John Wiley

5 Swedish media companies partner to offer subscribers more local content

20 August 2018 By Malin Petré

Sports star campaign increases subscriptions for Bay Area News Group

19 August 2018 By Olga Mitina

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Why news products, services must fit customer needs as expected

19 August 2018 By Kathleen Coleman

Direct customer relationships are key to growth in digital age

16 August 2018 By Shelley Seale

Aftenposten front-page algorithm succeeds on multiple fronts

13 August 2018 By Eirik H. Winsnes

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USA Today boosts loyalty, engagement with audience insights research

12 August 2018 By Amy Shioji, CCXP

News publishers rethink premium day practices

7 August 2018 By Matt Lindsay

Newsday dedicates staff, user-generated content for daylong social media campaign

7 August 2018 By Elaine Piniat

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De Persgroep automates retention using churn modeling

5 August 2018 By Yann-Michaël De Hauwere

New INMA report highlights Stories future, format best practices in media

2 August 2018 By Dawn McMullan

Herald Sun generates key partnerships, ad revenue with women’s football coverage

30 July 2018 By Shaun Phillips

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Stibo DX: The What, Why, and How

Metering tests at tronc reveal subscription opitmisation options

24 July 2018 By Mark Campbell

Telegraph gains new, younger audiences with Snapchat Discover

23 July 2018 By Jasper Fulcher

Successful, meaningful marketing campaigns connect with people

22 July 2018 By Angela Everitt

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Amedia native ad campaign plays on local pride, boosts brand awareness

15 July 2018 By Rikke Monsen and Danny J. Pellicer

Schibsted centralises marketing model with 360 strategy

10 July 2018 By Siri Holstad Johannessen

USA Today feel-good campaign encourages American unity

10 July 2018 By Liz Nelson

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Wall Street Journal campaigns capture changing reader demographic

9 July 2018 By Paul Plumeri

Ads24 campaign brings together South African media players, futurists

9 July 2018 By Marise van der Lith

Grupo OPSA tackles digital age with focus on culture change

5 July 2018 By Shelley Seale

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ProtecMedia AI Technology

Spokesman-Review holds local events, engages existing readers

4 July 2018 By Kathleen Coleman

Data-driven conversion strategy pays off for tronc

2 July 2018 By Gerard Brancato

INMA releases report on rapid rise of reader newsletters

28 June 2018 By Dawn McMullan

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Expressen shares 3 pillars, 3 tactics of its data-driven strategy

27 June 2018 By Shelley Seale

Would readers pay for content if they understood financial struggles?

26 June 2018 By Dr. Merja Myllylahti

ABP increases sales with hyperlocal content in 6 districts

26 June 2018 By Supriyo Sinha

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When brand purpose goes awry

25 June 2018 By Angela Everitt

Streaming subscriptions on the rise in Belgium, Netherlands

18 June 2018 By Emmanuel Naert

MittMedia Homeowners Bot boosts digital subscriptions with automated articles

18 June 2018 By Li L’Estrade

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Stibo DX: The What, Why, and How

WSJ grows video audience with journalism-focused film series

11 June 2018 By Paul Plumeri Jr.

7 things publishers should be doing to transition their businesses

11 June 2018 By Matt Lindsay

8 media brands share best practices with INMA study tour in Washington, D.C.

6 June 2018 By Shelley Seale

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NBC Digital, McClatchy, Alabama Media share video monetisation strategies

5 June 2018 By Newsplexer Projects

Customers, competition — not technology — should lead digital transformation

4 June 2018 By Newsplexer Projects

Australian, Aftenposten, Politico Pro talk paid content model decisions

4 June 2018 By Newsplexer Projects

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3 questions news media companies must ask about subscription models

4 June 2018 By Newsplexer Projects

Unconventional is new normal for news at Telegraph, NBC News’ Stay Tuned

4 June 2018 By Newsplexer Projects

Media data experts highlight data uses for automated editorial, reader engagement

4 June 2018 By Newsplexer Projects

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ProtecMedia AI Technology

Media wins, challenges of “fake news,” audience trust, engaging content, commerce

3 June 2018 By Shelley Seale

Daily Telegraph switches from metered to registrations-first freemium model

3 June 2018 By Newsplexer Projects

Print innovation worldwide comes down to quality

3 June 2018 By Newsplexer Projects

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Washington Post, Irish Times inspire, engage women with smart, targeted content

3 June 2018 By Newsplexer Projects

Focusing on short-form content, Axios gets 80 million monthly pageviews

3 June 2018 By Newsplexer Projects

Wall Street Journal, VOL.at increase audience by creating reader habits

3 June 2018 By Newsplexer Projects

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La Pulla YouTube channel revives El Espectador’s audience strategy

3 June 2018 By Newsplexer Projects

Dainik Jagran grows readership by 14 million by leading in 7 areas

3 June 2018 By Newsplexer Projects

Audience changes bring challenges to Latin American media companies

24 May 2018 By Shelley Seale

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Stibo DX: The What, Why, and How

Content for humanity: a call for a return to fundamentals

21 May 2018 By Angela Everitt

HBO advice to news media: Emotionally connect with customers

17 May 2018 By Shelley Seale

Straits Times Schools programme prepares students for global citizenship, careers

16 May 2018 By David Tay

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Globe and Mail campaign boosts subscriptions, influences public policy

13 May 2018 By Katrina Bolak

Identifying, engaging the not-so-different print and digital audiences

10 May 2018 By Sebo Banerjee

Independent media companies transform Latin American publishing landscape

10 May 2018 By Shelley Seale

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7 key global trends in news media subscriptions

9 May 2018 By Shelley Seale

Wall Street Journal’s 3-year transformation from subscription to membership

7 May 2018 By Wall Street Journal

New INMA report lays out digital subscriptions blueprint for news industry

3 May 2018 By Dawn McMullan

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ProtecMedia AI Technology

API shares 9 audience paths to subscription

3 May 2018 By Shelley Seale

Smart marketing + better ROI = satisfied ad client

2 May 2018 By Darrell Kunken

ABP reaches West Bengal market with Cadbury Chocochef competition

2 May 2018 By Disha Parekh

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Rethinking the value exchange between media, paying audiences

30 April 2018 By Angela Everitt

News product innovation, data-based acquisition strategies transform media industry

30 April 2018 By Matt Lindsay

4 ways news media marketers will engage the connected consumer

26 April 2018 By Shelley Seale

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Could news media’s subscription strategy boil down to audience feelings?

25 April 2018 By Siri Holstad Johannessen

Knowing its audience is key challenge for Latin American publishers

25 April 2018 By Shelley Seale

Getting smarter about subscriptions beyond the meter — and without a silver bullet

23 April 2018 By Earl J. Wilkinson

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Stibo DX: The What, Why, and How

What publishers need to know about complying with GDPR

22 April 2018 By Shelley Seale

Google, Facebook: different platforms, different acquisition and retention strategies

19 April 2018 By Newsplexer Projects

Schibsted, NZZ use AI, other “futuristic” methods to improve subscription sales, retention

19 April 2018 By Newsplexer Projects

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Economist, Wall Street Journal deepen audience understanding, build revenue

19 April 2018 By Newsplexer Projects

BILDplus, Denník N invest in digital-only content, editorial metrics

19 April 2018 By Newsplexer Projects

INMA Media Subscriptions Summit wraps up with town hall discussion

19 April 2018 By Newsplexer Projects

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How Dagens Nyheter, Helsingin Sanomat transitioned to a subscription culture

18 April 2018 By Newsplexer Projects

Boston Globe, Amedia use data to drive pricing, content strategy

18 April 2018 By Newsplexer Projects

Subscription models benefit by treating audiences like members

18 April 2018 By Newsplexer Projects

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ProtecMedia AI Technology

INMA London study tour explores shift to subscription culture

17 April 2018 By Newsplexer Projects

Video: 2-day INMA London study tour in 2.5 minutes

17 April 2018 By Newsplexer Projects

Research makes case for renaissance of the digital print edition ... sort of

16 April 2018 By Nathaniel Bane

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INMA digs into digital subscriptions with London study tour, summit

15 April 2018 By Dawn McMullan

Tronc research shows healthy engagement behaviour mitigates churn

9 April 2018 By Jonathan Utz

How Design Thinking transformed Globe and Mail’s newsroom, audience reach

4 April 2018 By Shelley Seale

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Welt shares 4 key aspects of new brand building

3 April 2018 By Kristina Faßler

How Aftenposten increased its purchase flow conversion rate from 17% to 30%

2 April 2018 By Siri Holstad Johannessen and Ekaterina Zelina

Research, advice on talking to the next generation

26 March 2018 By Angela Everitt

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Stibo DX: The What, Why, and How

6 steps to Wall Street Journal’s customer-led digital subscription model

21 March 2018 By Shelley Seale

Chartbeat: Data shared across all departments is key for audience strategy

15 March 2018 By Shelley Seale

Schibsted audience analysis indicates churn likelihood, dictates communication

11 March 2018 By Siri Holstad Johannessen and Hallvard Wulfsberg Johnsen

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Jagran’s new HerZindagi.com targets Indian women 30+

11 March 2018 By Nikita Bhalla

INMA Global Media Awards finalists announced

6 March 2018 By Dawn McMullan

Overcoming paid content challenges with mass personalisation

5 March 2018 By Matt Lindsay

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Helsingin Sanomat targets younger audience, digital subscriptions rebound

5 March 2018 By Veera Siivonen

Globe and Mail shares 5 tips for successful podcast

4 March 2018 By Katrina Bolak

How content aggregators can help news publishers focus on value

1 March 2018 By Shelley Seale

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De Standaard extends brand with citizen science research

28 February 2018 By Emmanuel Naert

Merged WeltN24 builds trust in its journalism, familiarity with umbrella brand

27 February 2018 By Kristina Faßler

Research by Economist Group shows audiences prefer brands with social purpose

26 February 2018 By Angela Everitt

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How SPH Magazines is hacking the sales funnel

25 February 2018 By Ivan Tan

De Standaard finds success building its paywall with accessible doors

21 February 2018 By Shelley Seale

5 key facets to Wall Street Journal’s digital subscriber growth

19 February 2018 By Suzi Watford

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News Republic India embraces challenging mobile devices of audience

13 February 2018 By Radhika Shukla

Los Angeles Times shares story behind hit podcast “Dirty John”

12 February 2018 By Kyle Finck

Value of journalism, not giveaways, lure long-term subscribers

11 February 2018 By Nathaniel Bane

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Stibo DX: The What, Why, and How

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