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Topics Audience

Audience: Other + Audience Segmentation 741 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Is your product team listening to user signals?

3 May 2022 By Jodie Hopperton

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

BloombergQuint shares strategies on growing its digital subscription business

22 November 2021 By Shelley Seale

Top Audience Articles Viewed in the Past Month

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

ABP Network grows its audience through hyper-local community segmentation

26 October 2021 By Shelley Seale

Engaging, retaining light readers is key for reader revenue strategies

20 October 2021 By Shelley Seale

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Dennik N hits sweet spot by segmenting readers, optimising content that converts

9 November 2020 By Shelley Seale

Bonnier News Local uses data to target younger sports fans

8 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

22 June 2020 By Pawan Agarwal

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

Segment customers by churn risk, price elasticity for long-term profitability

8 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

Rethink your metrics to improve subscription success

27 February 2020 By Brie Logsdon

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

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