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Topics Audience

Audience: Other + Amazon + Reader Retention + Print Subscriptions + Audience Segmentation 1,245 Articles

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 By Dr. Merja Myllylahti

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Where do global negotiations between media and Big Tech stand right now?

26 May 2022 By Jessica Spiegel

Top Audience Articles Viewed in the Past Month

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Is your product team listening to user signals?

3 May 2022 By Jodie Hopperton

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

What are the benefits, risks of long trials?

3 April 2022 By Greg Piechota

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

La Nacion, Newsday, Athletic expand digital subscriptions beyond heavy users

3 February 2022 By Shelley Seale, Michelle Palmer Jones, Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

Wyborcza.pl supports social causes with subscription offers

18 January 2022 By Paula Felps

New Zealand Herald increases engagement with trust campaign

18 January 2022 By Michelle Palmer Jones

Protect high-rate subscribers from price increases to reduce price reduction requests

12 January 2022 By Matt Lindsay, Ian Fitton, Luke Boutwell, Matthew Lulay

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

Independent Media finds the road to reader revenue

3 January 2022 By Shelley Seale

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

33 strategies help media companies keep new subscribers

21 December 2021 By Shelley Seale

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 By Matt Lindsay

Standard Group sets audacious goal: gain 900,000 registered users

12 December 2021 By Shelley Seale

After Newsday campaign, 43% of those surveyed were more likely to subscribe

5 December 2021 By Paula Felps

Helsingin Sanomat reinvents print newspaper for children

28 November 2021 By Paula Felps

BloombergQuint shares strategies on growing its digital subscription business

22 November 2021 By Shelley Seale

Use personalisation to entice readers, encourage subscribers to return

31 October 2021 By Thomas Steisel

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

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