Topics Audience

Social Media 416 Articles

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

Top Audience Articles Viewed in the Past Month

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

Economist drives digital engagement in 2020 through social media

19 April 2021 By Kevin Young

Load More INMA Ideas

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

LNP|LancasterOnline builds trust, engages new audiences with breaking news reporters

8 March 2021 By Alexandra Henry

Load More INMA Ideas

Stibo DX: The What, Why, and How

Reaction TV captures Dagbladet TV’s young viewers

7 March 2021 By Alexandra Beverfjord

No easy answer exists in removing Trump (and others) from social media networks

25 January 2021 By Einar Hålien & Petra Wikström

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Load More INMA Ideas

Tipser - Ecommerce

Advance Local reinvents town hall meetings during pandemic via Facebook Live

7 December 2020 By George Rodrigue

Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

22 November 2020 By Shelley Seale

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

20 October 2020 By Nathaniel Bane

Load More INMA Ideas

ProtecMedia AI Technology

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

Times of India celebrates the power of #NewspaperMornings

28 September 2020 By Paula Felps

VG reaches young, female audience with news explainer videos on Snapchat

24 August 2020 By Camilla Brække

Load More INMA Ideas

Ring Publishing

Times of India’s “Lost Votes” campaign ignites a mass movement, compels change

24 August 2020 By Debadyuti Karan

Advance Local video series showcases “People of Alabama” on social media

16 August 2020 By Tamika Moore

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

3 August 2020 By Dr. Merja Myllylahti

Load More INMA Ideas

Sophi

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

Infobae video series spotlights femicide with focus on boxer Carlos Monzón

30 July 2020 By Alejo García Sosa

Neighbourly uses social media platform to unite communities

14 July 2020 By Jake Shand

Load More INMA Ideas

Eidosmedia

HLN.be uses Stories to attract a younger audience

6 July 2020 By Peter Van Hoecke

Times of India unites, informs country with #MaskIndia campaign

29 June 2020 By Arjun Kumar

ThePrint uses video series to Cut The Clutter on coronavirus

18 June 2020 By Utsah Kohli

Load More INMA Ideas

Piano

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

Lockdown 4.0 and the fight against fake news in India

2 June 2020 By Madhavi Sekhri

ACM creates innovative content series to boost exposure for agriculture brand

21 May 2020 By Bryan Littlely & Tom Sebo

Load More INMA Ideas

Ring Publishing

Symptom app helps VG readers deal with virus in early days

10 May 2020 By Dawn McMullan

3 findings shape how news publishers help readers navigate COVID “infodemic”

6 May 2020 By Shelley Seale

News sites advertise on Facebook to reach digital readers during crisis

6 May 2020 By Grzegorz Piechota

Load More INMA Ideas

Stibo DX: The What, Why, and How

Research offers snapshot of trust, reading habits, Q2 advertising predictions

5 May 2020 By Brie Logsdon

Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

4 May 2020 By Aimie Rigas & Lisa Davies

Jagran New Media looks for the positive in a pandemic

20 April 2020 By Paula Felps

Load More INMA Ideas

Tipser - Ecommerce

From marriage survival kits to Instagram cocktails, UK media responds to COVID-19

7 April 2020 By Hannah Ohm Thomas

Sydney Morning Herald reaches global audience through bushfire, climate change coverage

7 April 2020 By Lisa Davies

5 breaking news tactics for COVID-19 coverage

19 March 2020 By Jesse Moeinifar

Load More INMA Ideas

ProtecMedia AI Technology

Globe and Mail shares strategies to find and work with influencers

3 March 2020 By Shelley Seale

Los Andes capitalises on Argentinian wine culture

25 February 2020 By Luis García

Highly visual Washington Post travel guide targets Millennials, engages multiple age groups

17 February 2020 By Amanda Finnegan

Load More INMA Ideas

Ring Publishing

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Alabama Media Group chases corruption, reminds audiences how critical investigative journalism really is

26 January 2020 By Sydney Alison Batten

24sata campaign remembers, searches for 1,922 people missing after the war

10 December 2019 By Marko Janković & Tea Tolić

Load More INMA Ideas

Sophi

Countries must hold social networks responsible for publishing disinformation

2 December 2019 By Einar Hålien

Facebook responds to publisher questions surrounding News tab

18 November 2019 By L. Carol Christopher

24sata campaign reaches 1 out of every 45 Internet users

20 October 2019 By Tea Tolić & Marko Janković

Load More INMA Ideas

Eidosmedia

Stavanger Aftenblad’s comment campaign goes viral in effort to reduce churn

7 October 2019 By Siri Holstad Johannessen & Tor Anders Voldsund

Shifting engagement trends, hyper-local reporting, audio growth in South Asia

11 September 2019 By Shelley Seale

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Load More INMA Ideas

Piano

IOL honours domestic violence victims with #WeRemember campaign

3 September 2019 By Riana Howa

The impact of removing Instagram “likes” on brands and influencers

7 August 2019 By Lorna White

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Load More INMA Ideas

Ring Publishing

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

Load More INMA Ideas

Stibo DX: The What, Why, and How

Onet news Web site unites a divided society for Poland’s 100th birthday

13 June 2019 By Kinga Szurmiak

Alabama Media Group builds devoted social media fan base with culturally relevant content

12 June 2019 By Justin Yurkanin

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Load More INMA Ideas

Tipser - Ecommerce

Research: 48% of Canadians consume online news several times daily

6 May 2019 By Rahul Sethi

Uwaga TVN capitalises on social listening

29 April 2019 By Aleksandra Pietrzak

How news media wins with platforms in the attention economy

24 April 2019 By Shelley Seale

Load More INMA Ideas

ProtecMedia AI Technology

New INMA report highlights managing attention economics, bridging publisher-platform gap

11 April 2019 By Dawn McMullan

What’s the backup plan for news brands after Facebook News Feed?

19 March 2019 By Grzegorz Piechota

Nexo Jornal education chatbot engages young readers

20 January 2019 By Gabriela Terenzi

Load More INMA Ideas

Ring Publishing

How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

Nation Media Group builds first content chat bot in East Africa

3 December 2018 By Daisy Okoti

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

Load More INMA Ideas

Sophi

How Economist’s embrace of Snapchat breathed new life into the brand

14 November 2018 By Shelley Seale

Google voices commitment to quality journalism, answers questions about role

28 September 2018 By Newsplexer Projects

3 Nordic media companies share differing social platform strategies

27 September 2018 By Newsplexer Projects

Load More INMA Ideas

Eidosmedia

Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

5 tips for launching, monetising mobile social media engagement

9 September 2018 By Mark Challinor

4 ways Chicago Tribune increased digital engagement with dining awards

3 September 2018 By Amber Neale

Load More INMA Ideas

Piano

How The Lily is reaching Millennial women with a strong brand built for its audience

29 August 2018 By Shelley Seale

VG reaches younger audience on Snapchat Discover

27 August 2018 By Jonathan Falk Systad

Stories format: Next social wave for audience engagement

15 August 2018 By Shelley Seale

Load More INMA Ideas

Ring Publishing

Newsday dedicates staff, user-generated content for daylong social media campaign

7 August 2018 By Elaine Piniat

New INMA report highlights Stories future, format best practices in media

2 August 2018 By Dawn McMullan

4 benefits of harnessing user-generated content to report on natural disasters

25 July 2018 By Shelley Seale

Load More INMA Ideas

Stibo DX: The What, Why, and How

Telegraph gains new, younger audiences with Snapchat Discover

23 July 2018 By Jasper Fulcher

OVB24 reinvents local guide with social media to grow audience, advertising

24 June 2018 By Vera Borsdorff

Unconventional is new normal for news at Telegraph, NBC News’ Stay Tuned

4 June 2018 By Newsplexer Projects

Load More INMA Ideas

Tipser - Ecommerce

How Stuff harnessed a homegrown social network to reach local audiences

21 May 2018 By Sinead Boucher

From frequency to discoverability, 7 tips for Instagram success

14 May 2018 By Jessica Berger

After Facebook tweaks, some publishers’ traffic has, in fact, increased

7 May 2018 By Dr. Merja Myllylahti

Load More INMA Ideas

ProtecMedia AI Technology

Lack of trust in Facebook is news media’s advertising gain

29 April 2018 By Philippe Guay

Google, Facebook: different platforms, different acquisition and retention strategies

19 April 2018 By Newsplexer Projects

Beyond Facebook: A lesson in “dark social”

16 April 2018 By Sumaiya Omar

Load More INMA Ideas

Ring Publishing

How Google, Facebook are changing Latin American news media companies

12 April 2018 By Shelley Seale

Marketing trust as a unique selling proposition for advertisers

10 April 2018 By Nadine Chevolleau

Upsala Nya Tidning builds Facebook group for commuters

9 April 2018 By Jens Pettersson

Load More INMA Ideas

Sophi

News media companies are fighting back against Facebook

27 March 2018 By Michael Beach

Facebook changes News Feed (again), offers suggestions to publishers

12 March 2018 By Jessica Berger

Mobile cameras morph into AR devices, forever changing journalism

20 February 2018 By Yusuf Omar

Load More INMA Ideas

Eidosmedia

Search, social lead French digital advertising market

6 February 2018 By Nicolas Peltier

Facebook dumps publishers. Now what?

24 January 2018 By Philippe Guay

How Facebook’s News Feed developments affect advertisers

23 January 2018 By Lorna White

Load More INMA Ideas

Piano

What Facebook News Feed changes mean for publishers

16 January 2018 By Shelley Seale

Facebook video updates: What media companies should know

10 January 2018 By Jessica Berger

Aftenposten stopped chasing Facebook reach, brought in US$500,000 extra annually

8 January 2018 By Siri Holstad Johannessen, Sidney Johan Clay Glastad, and Marius Thorkildsen

Load More INMA Ideas

Ring Publishing

Amar Ujala reaches global audience of 55 million with multi-platform event

19 December 2017 By Arvind Joshi

20 Minutes surveys for 18-30 audience center on Facebook group

18 December 2017 By Nicolas Peltier

7 ways news media can make money with video

11 December 2017 By Yusuf Omar

Load More INMA Ideas

Stibo DX: The What, Why, and How

What we learned about media in Silicon Valley

6 December 2017 By Shelley Seale

How news organisations can respond to worsening fake news problem

3 December 2017 By Dietmar Schantin

Facebook releases News Feed Publisher Guidelines for news media

29 November 2017 By Jessica Berger

Load More INMA Ideas

Tipser - Ecommerce

Strava vs. Snap: Which has lasting power?

27 November 2017 By Kevin Curnock

News media companies must think beyond the subscription

23 November 2017 By Dawn McMullan

Brilio Valentine’s Day contest doubles Instagram followers

9 November 2017 By Danny Purnomo

Load More INMA Ideas

ProtecMedia AI Technology

What news media can learn from the Museum of Ice Cream

7 November 2017 By Kathleen Coleman

Postmedia Content Works native campaign makes Millennials take a look

5 November 2017 By Olivia Collette

Helping advertisers understand consumer behaviour insights

2 November 2017 By Darrell Kunken

Load More INMA Ideas

Ring Publishing

How news brands are embracing innovation across platforms

26 October 2017 By Jessie Sampson

O Estado São Paulo campaign elevates women, engages community

22 October 2017 By Marcelo Moraes

Independent Media video series spreads domestic violence awareness

19 October 2017 By Viasen Soobramoney

Load More INMA Ideas

Sophi

Fake news: the hacking of democracy

15 October 2017 By Sabrina Passos

Story wars: Instagram vs. Snapchat

8 October 2017 By Jessica Berger

Guardian’s Instagram serial strategy engages younger audience

2 October 2017 By Eleni Stefanou

Load More INMA Ideas

Eidosmedia

Social media maps lead audiences out of echo chamber

1 October 2017 By Sumaiya Omar

Independent Media inspires African youth with targeted content, competition

24 September 2017 By Saajida Francis

Instagram Stories: News media’s ally for social engagement

18 September 2017 By Sabrina Passos

Load More INMA Ideas

Piano

Economist engages younger audiences with Snapchat

11 September 2017 By Lucy Rohr

Facebook’s popularity grows despite lack of interest from younger users

6 September 2017 By Kevin Curnock

Facebook, Google still dominate digital advertising, but competitors are growing

4 September 2017 By David Murphy

Load More INMA Ideas

Ring Publishing

Growing digital audiences on social platforms requires timing strategy

31 August 2017 By Dawn McMullan

3 things media can learn from viral YouTube vloggers

28 August 2017 By Sumaiya Omar

KIT uses data-driven insights to create compelling social videos

28 August 2017 By Jonna Ekman

Load More INMA Ideas

Stibo DX: The What, Why, and How

Snapchat glasses, smartphones take journalism to new level

17 August 2017 By Dawn McMullan

Chatbots: Herald Sun’s latest user engagement tool shows promise

15 August 2017 By Nathaniel Bane

How the Facebook, news media relationship has changed in 1 year

10 August 2017 By Dawn McMullan

Load More INMA Ideas

Tipser - Ecommerce

Expressen captures firsthand war stories, engages readers worldwide

10 August 2017 By Christian Holmén

How chat apps are changing the reader, media company relationship

31 July 2017 By Jessica Berger

Hürriyet goes Facebook Live during dangerous raid

31 July 2017 By Cemal İve

Load More INMA Ideas

ProtecMedia AI Technology

Print magazines: The face of successful video strategies

23 July 2017 By Alvin Lim

Newsday creates big buzz with Battle of the Bands contest

23 July 2017 By Jamshid Mousavinezhad

2017 is the year of “Stories” to boost revenue, readership

17 July 2017 By Sumaiya Omar

Load More INMA Ideas

Ring Publishing

Svenska Dagbladet recreates 100 years of Swedish history through personal anecdotes

11 July 2017 By Madelaine Levy

WhatsApp creates community, revenue opportunity at Correio

10 July 2017 By Juan Torres

Hindu Group engages readers with voter education campaign

4 July 2017 By Dr. Sathya Sriram

Load More INMA Ideas

Sophi

Eslang creates relevant content for mobile-first Spanish Millennials

25 June 2017 By Borja Bergareche

Marketing, social media lessons from AirAsia executive

8 June 2017 By Geoff Tan

4 social media strategies helped Zero Hora win audience engagement

6 June 2017 By Sabrina Passos

Load More INMA Ideas

Eidosmedia

Leader Community News wins with #SnapMelbourne event

5 June 2017 By Sally Roscholler

When to use Facebook, Twitter, Instagram, Snapchat

4 June 2017 By Jessica Berger

KIT video campaign engages audience, challenges stigma of HIV

30 May 2017 By Jonna Ekman

Load More INMA Ideas

Piano

Hürriyet produces Turkey’s first VR hard news report

29 May 2017 By Emre Kizilkaya

Load More INMA Ideas

Ring Publishing

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT