Topics Audience

Pricing + Consumer Experience + Apple + Churn Reduction + Print Subscriptions + Young Readership 22 Articles

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Sydney Morning Herald, Age see 2500% increase in followers with TikTok strategy

14 November 2022 By Sophia Phan

Financial Review engages younger audience beginning their investing journey

25 July 2022 By Lauren Vadnjal

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

Top Audience Articles Viewed in the Past Month

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Election coverage is social friendly for younger readers at Sydney Morning Herald, Age

6 June 2022 By Sophia Phan

Age, Sydney Morning Herald launch podcast series about youth mental health

27 March 2022 By Sophie Aubrey & Jewel Topsfield

New Zealand Herald increases engagement with trust campaign

18 January 2022 By Michelle Palmer Jones

The Herald, Age break down COP26 content to engage, educate readers

15 November 2021 By Sophia Phan

The Australian finds Insta success with new strategy

25 October 2021 By Elyse Popplewell

Sydney Morning Herald, Age seek professional help to handle COVID-related comments

11 October 2021 By Orietta Guerrera

Stuff offers daily challenge to keep readers connected, entertained during lockdown

26 September 2021 By Janine Fenwick

Sydney Morning Herald reaches younger demographic with Instagram strategy

30 August 2021 By Sophia Phan

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

Stricter enforcement of App Store guidelines leads to media subscription woes

7 July 2020 By L. Carol Christopher

Media companies tout product features over content as subscription benefit

6 July 2020 By Grzegorz Piechota

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

Sydney Morning Herald uses systematic experiments to enhance product, services

20 May 2019 By Antony Pinshaw

Will tax incentives fuel a new wave of subscribers?

3 March 2019 By Dr. Merja Myllylahti

Successful product development requires rethinking more than product

3 December 2018 By Jess Ross

Mathrubhumi future careers campaign engages millions of youth, parents

31 January 2018 By M V Shreyams Kumar

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