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Facebook + Brand Campaigns + Reader Retention + Microsoft 70 Articles

Introductory offer, bundling are important considerations in subscription pricing strategy

29 March 2023 By Matt Lindsay

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Meta speeds its exit from news media partnerships

14 August 2022 By Robert Whitehead

Top Audience Articles Viewed in the Past Month

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

Legislation and Congressional inquiries shape U.S. media, Big Tech relationship

20 January 2022 By L. Carol Christopher

U.S. publishers see hope for reining in Big Tech with litigation

19 January 2022 By L. Carol Christopher

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 By Matt Lindsay

After Newsday campaign, 43% of those surveyed were more likely to subscribe

5 December 2021 By Paula Felps

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B

12 July 2021 By Paula Felps

Insider campaign targets, wins back former subscribers

28 June 2021 By Vilan Trub

Tech platform response to pending legislation in Canada is mixed

15 April 2021 By L. Carol Christopher

Online conversations are key in retaining digital subscribers

19 January 2021 By Jesse Moeinifar

INMA Elevate Scholar: Ruby Allen of Gannett

12 January 2021 By Paula Felps

Newsday marketing campaign touts funding local journalism

11 January 2021 By Paula Felps

INMA Elevate Scholar: Cherisse Johnson of Las Vegas Review-Journal

16 December 2020 By Paula Felps

Advance Local reinvents town hall meetings during pandemic via Facebook Live

7 December 2020 By George Rodrigue

Toronto Star looks toward audience, content strategies post-COVID

27 October 2020 By Irene Gentle

U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

11 August 2020 By L. Carol Christopher

4 tactics for growing e-mail newsletter lists

3 August 2020 By Dan Petty

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

Danish media start-up stops Facebook ads, increases membership

14 July 2020 By L. Carol Christopher

Stricter enforcement of App Store guidelines leads to media subscription woes

7 July 2020 By L. Carol Christopher

What news media can learn about audience retention from Netflix

1 July 2020 By Grzegorz Piechota

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