Topics Audience

Digital Engagement + Print Engagement + Audience Segmentation + Social Media + Personalisation + Consumer Experience + Audience: Other + Newsletters/Alerts 69 Articles

Sydney Morning Herald, Age introduce “collections” for intuitive content navigation

30 January 2023 By Sophia Phan

Stuff dives into the data to document New Zealand’s COVID-19 vaccination rollout

29 January 2023 By Kate Newton

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper, Joe Fenton, Saloni Desai

Top Audience Articles Viewed in the Past Month

Stuff reconstructs 20,000 years of Earth’s changing temperature

3 January 2023 By Felippe Rodrigues

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 By Sarah Schmidt, Jessica Spiegel, Michelle Palmer Jones, Elaine Sung

Stuff podcast provides authentic insight into life as a disabled person

12 December 2022 By Olivia Shivas

Australian Financial Review expands print product into successful podcast series

28 November 2022 By Lauren Vadnjal

News Corp Australia gets to 1 million subscribers + Twitter chaos continues

21 November 2022 By Peter Bale

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

20 November 2022 By Olivia Wannan

Sydney Morning Herald, Age see 2500% increase in followers with TikTok strategy

14 November 2022 By Sophia Phan

Stuff documentary introduces New Zealand’s at-risk native plants and animals

23 October 2022 By Andrea Vance

Crikey creates an editorial series with a marketing campaign in mind

11 September 2022 By Jane Mahoney

Financial Review engages younger audience beginning their investing journey

25 July 2022 By Lauren Vadnjal

ACM sees 64% more story conversions using data insights tool

14 July 2022 By Paula Felps

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Module system at Sydney Morning Herald, Age adds context, depth to articles

14 February 2022 By Sophia Phan

The Herald, Age break down COP26 content to engage, educate readers

15 November 2021 By Sophia Phan

The Australian finds Insta success with new strategy

25 October 2021 By Elyse Popplewell

Sydney Morning Herald, Age seek professional help to handle COVID-related comments

11 October 2021 By Orietta Guerrera

Stuff offers daily challenge to keep readers connected, entertained during lockdown

26 September 2021 By Janine Fenwick

Australia’s highest court rules media companies are responsible for third-party comments on social media

16 September 2021 By L. Carol Christopher

Sydney Morning Herald reaches younger demographic with Instagram strategy

30 August 2021 By Sophia Phan

NZME drives digital access amongst print subscribers while engaging print readership

9 August 2021 By Carolyn Adams

Stuff Explained gives readers context, perspective

28 June 2021 By Keith Lynch

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

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