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Topics Audience

Digital Engagement + Newsletters/Alerts + Personalisation + Digital Subscriptions + Consumer Experience + Audience Segmentation 54 Articles

The Athletic, Mundo Deportivo, Clarín share successful paywall strategies

20 December 2022 By Mauricio Romero

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

VíaPaísMéxico takes its first steps to seduce LATAM audiences

4 October 2022 By Francisco Rivarola

El Comercio built its data culture on 3 pillars

29 August 2022 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

La Nacion creates unique observance of 100,000 lives lost

24 August 2022 By Florencia Fernández Blanco

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

Targeted newsletter list yields higher ROI for VíaPaís

6 June 2022 By Francisco Rivarola

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 By Jessica Spiegel & Chandler Wieberg

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

Público brings teams together to make the digital journey successful

20 April 2022 By Michelle Palmer Jones

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

Los Andes works on 3 obstacles to boost subscriber engagement

17 March 2022 By Paula Felps

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

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