Topics Audience

Digital Engagement + Newsletters/Alerts + Personalisation + Digital Subscriptions + Consumer Experience + Audience Segmentation 62 Articles

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

When the pandemic gave it lemons, Dainik Jagran-inext changed the way it reached readers

16 October 2022 By Alok Sanwal

Times of India vaccinates employees to earn trust during pandemic

20 September 2022 By Harpreet Singh Bhatia

New platforms help Prothom Alo extend its reach

18 August 2022 By Jalisa Haggins

Top Audience Articles Viewed in the Past Month

India could build a digital subscriptions market larger than its Western peers

15 August 2022 By Paula Felps

Nielsen data shows Indian media consumer trust print, are digitally connected

14 August 2022 By Chandler Wieberg

4 news media companies in India share their stories of digital transformation

11 August 2022 By Jessica Spiegel

For the legacy Economist and start-up FactorDaily, product is key to newsroom culture

4 August 2022 By Peter Bale

HT Media uses WhatsApp, personalisation to increase subscriptions for financial product

1 August 2022 By Paula Felps

Deutsche Welle found new ways to present climate journalism to new audience

21 July 2022 By Carmen Meyer

HT Labs creates tool for retail investors to bridge gap left by financial news media

12 July 2022 By Avaneesh Krishnamoorthy

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

4 July 2022 By Ashima Caroli

Jagran New Media’s education arm celebrates unsung heroes from pandemic

29 June 2022 By Priyanka Sharma

Hindu Group experiments with digital subscriptions

19 April 2022 By Shelley Seale

Times Internet uses first-party data in these 5 ways

31 March 2022 By Michelle Palmer Jones

The Hindu campaign increases engagement with focus on uncomfortable topics

23 January 2022 By Michelle Palmer Jones

Amar Ujala drives paid subscriptions with podcast

17 January 2022 By Neha Sikri

ABP creates new revenue stream with education during lockdowns

6 January 2022 By Michelle Palmer Jones

BloombergQuint shares strategies on growing its digital subscription business

22 November 2021 By Shelley Seale

Indian subscriptions initiative surfaces pillars for growth

16 November 2021 By Madhavi Sekhri

ABP Network grows its audience through hyper-local community segmentation

26 October 2021 By Shelley Seale

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

10 August 2021 By Uma Sharma

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Times of India campaign encourages women’s representation in politics

26 May 2021 By Debadyuti Karan

Strong foundations, habit formation create basis of subscriber retention strategy

10 May 2021 By Utkarsh Arora

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

What India’s content monetisation for news media might look like in 5 years

4 March 2021 By Shelley Seale

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