Topics Audience

Digital Engagement + Audience Strategy + Print Engagement + Audience Segmentation + Social Media + Personalisation + Consumer Experience + Audience: Other + Newsletters/Alerts + Reader Retention 59 Articles

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

VíaPaísMéxico takes its first steps to seduce LATAM audiences

4 October 2022 By Francisco Rivarola

El Comercio built its data culture on 3 pillars

29 August 2022 By Michelle Palmer Jones

Organización Editorial Mexicana plans for post-COVID sustainability

25 August 2022 By Chandler Wieberg

Top Audience Articles Viewed in the Past Month

La Nacion creates unique observance of 100,000 lives lost

24 August 2022 By Florencia Fernández Blanco

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

Targeted newsletter list yields higher ROI for VíaPaís

6 June 2022 By Francisco Rivarola

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

VíaPaís partners with transportation start-up to provide timely traffic updates

6 February 2022 By Francisco Rivarola & Adrián Collados

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Bloomberg Línea shares challenges of launching during a pandemic

18 November 2021 By Mauricio Romero

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

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