Topics Audience

Digital Engagement + Audience Strategy + Print Engagement + Audience Segmentation + Social Media + Personalisation + Consumer Experience + Audience: Other + Newsletters/Alerts 37 Articles

Straits Times sheds light on “invisibles” with comprehensive and powerful series

21 December 2022 By Magdalene Fung

Show, don’t tell: Straits Times brings news to life with animation

30 October 2022 By Lee Hup Kheng

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Tenting, metering subscription strategies have different pros, cons

5 October 2022 By Abhishek Dadoo

SCMP navigates complexities, opportunities in Hong Kong as in-person events return

3 October 2022 By Razlan Manjaji

Top Audience Articles Viewed in the Past Month

Today leverages TikTok to boost news consumption

26 September 2022 By Karen Lim

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 By Chandler Wieberg & Sarah Schmidt

SCMP’s character-driven video narratives showcase Asian voices

11 July 2022 By Mat Booth

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

SCMP reaches 1 million YouTube subscribers 6 months ahead of goal

2 November 2020 By Mat Booth

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

SPH’s Chinese Media Group raises funds for COVID relief with live programme

6 July 2020 By Shen Yue

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

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