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Topics Audience

Digital Engagement + Audience Strategy + Female Readership + Young Readership + Print Single-Copy + Print Engagement + Churn Reduction 1,547 Articles

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

Top Audience Articles Viewed in the Past Month

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

Could mobile apps be the key to increasing digital subscription retention?

12 June 2022 By Justin Eisenband & Zachary Kempner

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

The News Movement offers journalism to young readers on their trusted platforms

8 June 2022 By Peter Bale

Election coverage is social friendly for younger readers at Sydney Morning Herald, Age

6 June 2022 By Sophia Phan

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Homebrewed analytics may be the missing pieces for media companies

5 May 2022 By Ariane Bernard

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

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