Topics Audience

Digital Engagement + Audience Strategy + E-Commerce + Print Single-Copy + Pricing + Female Readership + Audience: Other + Digital Subscriptions 346 Articles

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Top Audience Articles Viewed in the Past Month

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Gannett adds value with digital magazines for subscribers

23 January 2023 By Priscilla Binkley

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

10 January 2023 By Staci Sturrock

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Graham Media Group engages audience through comments and community

19 October 2022 By Paula Felps

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Gannett onboarding + active personalisation increase engagement

26 September 2022 By Jodie Hopperton

Advance Local increases digital subscriptions with collaborative newsroom incubator

25 September 2022 By Lamar Graham

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Newsday used graphics, video, and a 6-foot dog to gain digital subscribers

6 September 2022 By Gabriella Vukelic

New York Times points to combined subscriptions-ad strategy in public statement

5 September 2022 By Mark Challinor

Nexstar Media creates a home-built mobile platform

1 September 2022 By Drew Clayton

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