Topics Audience

Digital Engagement + Audience Strategy + E-Commerce + Print Single-Copy + Pricing + Female Readership + Audience: Other + Apple 249 Articles

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Top Audience Articles Viewed in the Past Month

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

Graham Media Group engages audience through comments and community

19 October 2022 By Paula Felps

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Advance Local increases digital subscriptions with collaborative newsroom incubator

25 September 2022 By Lamar Graham

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Nexstar Media creates a home-built mobile platform

1 September 2022 By Drew Clayton

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

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