Topics Audience

Digital Engagement + Audience Strategy + E-Commerce + Print Single-Copy + Microsoft + Pricing + Distributed Content 34 Articles

Straits Times sheds light on “invisibles” with comprehensive and powerful series

21 December 2022 By Magdalene Fung

Are media micropayments back?

15 December 2022 By Abhishek Dadoo

Show, don’t tell: Straits Times brings news to life with animation

30 October 2022 By Lee Hup Kheng

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Tenting, metering subscription strategies have different pros, cons

5 October 2022 By Abhishek Dadoo

Top Audience Articles Viewed in the Past Month

SCMP navigates complexities, opportunities in Hong Kong as in-person events return

3 October 2022 By Razlan Manjaji

Today leverages TikTok to boost news consumption

26 September 2022 By Karen Lim

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 By Chandler Wieberg & Sarah Schmidt

KG Media transforms toward subscription sustainability by raising prices 46%

14 July 2022 By Sarah Schmidt

SCMP’s character-driven video narratives showcase Asian voices

11 July 2022 By Mat Booth

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP reaches 1 million YouTube subscribers 6 months ahead of goal

2 November 2020 By Mat Booth

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

SPH’s Chinese Media Group raises funds for COVID relief with live programme

6 July 2020 By Shen Yue

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

First

Prev

1 2

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT