INMA

☰
Join INMA

Topics Audience

Digital Engagement + Audience Strategy + Churn Reduction + Amazon + Apple + Paywall Models 1,519 Articles

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Better user relationships depend on improving the journey

29 June 2022 By Paula Felps

Is your media company ready to start personalising?

28 June 2022 By Jodie Hopperton

Are you ready to start personalising?

28 June 2022 By Jodie Hopperton

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Top Audience Articles Viewed in the Past Month

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Globe and Mail uses AI to drive revenue strategies

16 June 2022 By Shelley Seale

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Could mobile apps be the key to increasing digital subscription retention?

12 June 2022 By Justin Eisenband & Zachary Kempner

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Where do global negotiations between media and Big Tech stand right now?

26 May 2022 By Jessica Spiegel

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Homebrewed analytics may be the missing pieces for media companies

5 May 2022 By Ariane Bernard

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Re-engage every user

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT