Topics Audience

Consumer Experience + Print Engagement + Facebook + Distributed Content + Amazon + Audience Segmentation + Pricing + Female Readership 9 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

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