Topics Audience

Consumer Experience + Print Engagement + Facebook + Brand Campaigns + Social Media + Reader Retention + Churn Reduction + Print Subscriptions 17 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

Top Audience Articles Viewed in the Past Month

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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