Topics Audience

Consumer Experience + Print Engagement + Distributed Content + Amazon + Audience Segmentation + Pricing + Female Readership + Newsletters/Alerts + Paywall Models 176 Articles

Introductory offer, bundling are important considerations in subscription pricing strategy

29 March 2023 By Matt Lindsay

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Top Audience Articles Viewed in the Past Month

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

B2B travel site Skift shares lessons learned about survival, revenue, engagement

6 February 2023 By Peter Bale

What can B2B travel site Skift teach media companies about survival, revenue, engagement?

2 February 2023 By Peter Bale

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Globe and Mail uses AI to drive revenue strategies

16 June 2022 By Shelley Seale

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

USA Today Sports’ Golfweek shares 4 content strategies for growth

19 January 2022 By Summer Moore

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

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