Topics Audience

Consumer Experience + Print Engagement + Distributed Content + Amazon + Audience Segmentation + Pricing + Female Readership + Newsletters/Alerts 18 Articles

Targeted newsletter list yields higher ROI for VíaPaís

6 June 2022 By Francisco Rivarola

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

Top Audience Articles Viewed in the Past Month

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

VíaPaís pushes back on Latin America’s tendency to objectify women

1 April 2021 By Jessica Costa

5 podcasts feature feminist content in Mexico

29 March 2021 By Mitzi Hernández

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

INMA Elevate Scholar: Mitzi Natalia Hernandez Cruz of OEM

14 December 2020 By Paula Felps

El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

El Nuevo Día celebrates 50 years of covering Puerto Rico

6 July 2020 By Jennifer Serrano

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

GFR, Nine create trust, community with local audiences

16 May 2019 By Dawn McMullan

News media transformation in 5 key action points

16 October 2018 By Sabrina Passos

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