Topics Audience

Consumer Experience + Print Engagement + Brand Campaigns + Social Media + Reader Retention + Distributed Content 14 Articles

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT