INMA

☰
Join INMA

Topics Audience

Consumer Experience + Print Engagement + Brand Campaigns + Social Media + Reader Retention + Digital Subscriptions 27 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Top Audience Articles Viewed in the Past Month

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

South China Morning Post launches global digital subscription service

26 August 2020 By Grzegorz Piechota

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

How 3 publishers found their brand direction, before and during COVID

26 May 2020 By Brie Logsdon & Paula Felps

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

Digging into culture change with Ringier Axel Springer, SCMP, RBS

15 May 2019 By Dawn McMullan

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Re-engage every user

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT