Topics Audience

Consumer Experience + Facebook + Personalisation + Digital Engagement + Brand Campaigns + Audience Segmentation 27 Articles

African media companies are harnessing change with personalisation, local content

16 February 2023 By Paula Felps

Step Up Your Business celebrates altruistic South African entrepreneurs

27 November 2022 By Gayle Edmunds

TimesLIVE piques interest in local elections with new Web site

3 October 2022 By Riaan Wolmarans

Pulse expands engagement with social media growth, products

3 August 2022 By Michelle Palmer Jones

Consortium of South African publishers negotiates with Big Tech

31 July 2022 By Paula Felps

Top Audience Articles Viewed in the Past Month

IC Publications exemplifies African media’s changing business models

28 July 2022 By Jessica Spiegel

Elusive audience data is a key element in newsroom digital transformation

18 July 2022 By Silence Mugadzaweta

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

News24 podcast investigates cult, receives overwhelming response

4 April 2022 By Michelle Palmer Jones

Personalisation, UX are key to expanding news subscribers in Africa

27 January 2022 By Shelley Seale

Independent Media finds the road to reader revenue

3 January 2022 By Shelley Seale

Nation Media Group accelerates its digital transformation journey

19 December 2021 By Paula Felps

Standard Group sets audacious goal: gain 900,000 registered users

12 December 2021 By Shelley Seale

INMA Elevate Scholar: Onyinyechi Eze of Business Day

21 January 2021 By Paula Felps

INMA Elevate Scholar: Timothy Rangongo of finweek

14 January 2021 By Paula Felps

Make time for honouring, mourning, and reflecting before embracing 2021

29 December 2020 By Vivian Warby

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

Pretoria News engages seniors, students with 120th anniversary campaign

14 November 2019 By Valerie Boje

IOL honours domestic violence victims with #WeRemember campaign

3 September 2019 By Riana Howa

Netwerk24 converts print readers, boosts engagement with digital consolidation

8 July 2019 By Johanna van Eeden

News24 engages young readers with multi-media campaign honouring Mandela

14 April 2019 By Alet Janse van Rensburg

Nation Media Group builds first content chat bot in East Africa

3 December 2018 By Daisy Okoti

City Press multi-language campaign trends on Twitter

11 November 2018 By Gayle Edmunds

Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT