INMA

☰
Join INMA

Topics Audience

Consumer Experience + Facebook + Personalisation + Digital Engagement + Brand Campaigns 42 Articles

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

VíaPaísMéxico takes its first steps to seduce LATAM audiences

4 October 2022 By Francisco Rivarola

La Nacion creates unique observance of 100,000 lives lost

24 August 2022 By Florencia Fernández Blanco

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Top Audience Articles Viewed in the Past Month

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

Clarín Immersion documentary takes readers inside the journalism process

2 May 2021 By Javier Kraviez

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

El Nuevo Día celebrates 50 years of covering Puerto Rico

6 July 2020 By Jennifer Serrano

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT