INMA

☰
Join INMA

Topics Audience

Consumer Experience + Facebook + Digital Subscriptions + Paywall Models + Brand Campaigns 35 Articles

The Athletic, Mundo Deportivo, Clarín share successful paywall strategies

20 December 2022 By Mauricio Romero

El Comercio built its data culture on 3 pillars

29 August 2022 By Michelle Palmer Jones

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 By Jessica Spiegel & Chandler Wieberg

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

Público brings teams together to make the digital journey successful

20 April 2022 By Michelle Palmer Jones

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Los Andes works on 3 obstacles to boost subscriber engagement

17 March 2022 By Paula Felps

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

El País reader revenue model adds 1.9 million subscribers

19 April 2021 By Mauricio Romero

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

In time of crisis, Los Andes accelerates new revenue models, digitisation

10 August 2020 By Luis García

El Nuevo Día celebrates 50 years of covering Puerto Rico

6 July 2020 By Jennifer Serrano

Los Andes launches new Web site, paywall, print format in one month

28 June 2020 By Luis García

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

What 2021 looks like for news publishers

28 May 2020 By Paula Felps & Shelley Seale

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

Some news publishers reviewing paywalls in response to Google’s Chrome 76

6 August 2019 By L. Carol Christopher

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

GFR, Nine create trust, community with local audiences

16 May 2019 By Dawn McMullan

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT