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Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Reader Retention + Microsoft 11 Articles

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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