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Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Reader Retention + Microsoft 1,238 Articles

Introductory offer, bundling are important considerations in subscription pricing strategy

29 March 2023 By Matt Lindsay

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

Top Audience Articles Viewed in the Past Month

Media companies should be watching these 3 ChatGPT developments

20 February 2023 By Lukas Görög

News media’s future involves the intersection of personalisation, relevancy, the rise of AI

20 February 2023 By Chris Petitt

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Subscription marketing analytics should start small, involve humans

8 January 2023 By Greg Piechota

Subscription marketing analytics should start small and involve humans

4 January 2023 By Greg Piechota

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Are Meta and the news industry done for good?

12 December 2022 By L. Carol Christopher

Schibsted provides B2B customers with All Access product

12 December 2022 By Line Berger Andersen

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

Step Up Your Business celebrates altruistic South African entrepreneurs

27 November 2022 By Gayle Edmunds

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