Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Print Subscriptions + Reader Retention + Print Engagement 21 Articles

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

Top Audience Articles Viewed in the Past Month

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

El Nuevo Día celebrates 50 years of covering Puerto Rico

6 July 2020 By Jennifer Serrano

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

GFR, Nine create trust, community with local audiences

16 May 2019 By Dawn McMullan

El Tiempo boosts print subscriptions with research-based redesign

20 December 2018 By Julio César Guzmán

News media transformation in 5 key action points

16 October 2018 By Sabrina Passos

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