Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Print Subscriptions + Apple + Reader Retention + Print Engagement + Membership 1,468 Articles

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

Top Audience Articles Viewed in the Past Month

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

Media companies should be watching these 3 ChatGPT developments

20 February 2023 By Lukas Görög

News media’s future involves the intersection of personalisation, relevancy, the rise of AI

20 February 2023 By Chris Petitt

Amar Ujala’s editorial initiative honours India’s freedom fighters

15 February 2023 By Ashima Caroli

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

Russmedia book project teaches children about climate change

2 February 2023 By Anke Hilger

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

Dainik Jagran-inext honours pandemic doctors with awards event

26 January 2023 By Chetan Sehgal

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Maharashtra Times delivered religious blessings to readers during lockdown

17 January 2023 By Partha Joshi

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Subscription marketing analytics should start small, involve humans

8 January 2023 By Greg Piechota

Subscription marketing analytics should start small and involve humans

4 January 2023 By Greg Piechota

Stuff reconstructs 20,000 years of Earth’s changing temperature

3 January 2023 By Felippe Rodrigues

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

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