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Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Print Subscriptions + Apple + Reader Retention + Print Engagement 137 Articles

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Top Audience Articles Viewed in the Past Month

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Research: Person-centered language in news builds trust, connects with stigmatised groups

22 September 2022 By Katalina Deaven

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Meta speeds its exit from news media partnerships

14 August 2022 By Robert Whitehead

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

Legislation and Congressional inquiries shape U.S. media, Big Tech relationship

20 January 2022 By L. Carol Christopher

U.S. publishers see hope for reining in Big Tech with litigation

19 January 2022 By L. Carol Christopher

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 By Matt Lindsay

After Newsday campaign, 43% of those surveyed were more likely to subscribe

5 December 2021 By Paula Felps

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B

12 July 2021 By Paula Felps

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Insider campaign targets, wins back former subscribers

28 June 2021 By Vilan Trub

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