Topics Audience

Consumer Experience + Facebook + Brand Campaigns + Microsoft 112 Articles

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Top Audience Articles Viewed in the Past Month

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Público boosts conversion, retention with space for reader interaction with company

23 October 2022 By Inês Espojeira

DN finds wine searches pair well with business news readers

22 August 2022 By Julie Lundgren

Press and Journal uses storytelling for successful digital-first campaign

7 August 2022 By Carly Gilchrist

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

New Reuters report shares hard truths about reader trust

22 June 2022 By Peter Bale

Società Athesis launches innovative sustainability initiative

1 May 2022 By Ilaria Bettinelli

Wyborcza.pl supports social causes with subscription offers

18 January 2022 By Paula Felps

With 80% of revenues from subscriptions, Aftenposten focuses on journalism

3 January 2022 By Eirik H. Winsnes

Dagens Nyheter builds a data model for its new marketing automation in 5 steps

28 December 2021 By Lovisa Bergström

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

CBC experiments with restricting Facebook comments

20 October 2021 By Paul Mcgrath

Guardian, Google work with sight-impaired advocate to open up the Web

18 October 2021 By Kate Baker

Expressen’s call-to-action button increases digital traffic, conversions

6 September 2021 By Helena Sund

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

UK publishers join international move toward power balance in digital platform relations

2 May 2021 By L. Carol Christopher

Amedia builds premium news service, gets 120,000 paying subscribers in 8 months

22 March 2021 By Pål Nedregotten & Ole Werring

3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

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