Topics Audience

Audience Strategy + Social Media + Young Readership + Pricing 22 Articles

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

Standard Group builds on data, culture for paywall model

30 January 2022 By Shelley Seale

Digital transformation expert lays out 10 actions for African media

17 November 2021 By Michelle Palmer Jones

4 African media companies share lessons in revenue, audience transformation

17 November 2021 By Paula Felps & Shelley Seale

Top Audience Articles Viewed in the Past Month

Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

22 November 2020 By Shelley Seale

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

BeatingCorona platform captures coronavirus initiatives, data

5 August 2020 By C.J Nelson

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

Pretoria News engages seniors, students with 120th anniversary campaign

14 November 2019 By Valerie Boje

Nation Media Group engages young readers with print news magazine

10 September 2019 By Caroline Wafula

IOL honours domestic violence victims with #WeRemember campaign

3 September 2019 By Riana Howa

Emphasis on quality content, local customers is a must for publishers

28 August 2019 By Shelley Seale

News24 engages young readers with multi-media campaign honouring Mandela

14 April 2019 By Alet Janse van Rensburg

Nation Media Group builds first content chat bot in East Africa

3 December 2018 By Daisy Okoti

City Press multi-language campaign trends on Twitter

11 November 2018 By Gayle Edmunds

Media24 priorities: Psychology of paid content, audience needs

1 November 2018 By Shelley Seale

How Media24 expands reach with free sheet newspapers

25 October 2018 By Shelley Seale

Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

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