Topics Audience

Audience Strategy + Social Media + Microsoft 23 Articles

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

Top Audience Articles Viewed in the Past Month

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

VíaPaís partners with transportation start-up to provide timely traffic updates

6 February 2022 By Francisco Rivarola & Adrián Collados

Bloomberg Línea shares challenges of launching during a pandemic

18 November 2021 By Mauricio Romero

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

Infobae video series spotlights femicide with focus on boxer Carlos Monzón

30 July 2020 By Alejo García Sosa

Los Andes capitalises on Argentinian wine culture

25 February 2020 By Luis García

Los Andes reshapes strategy to integrate its print, non-profit products

27 October 2019 By Luis R. García

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

Family-owned GFR Media transitions to digital brand focused on content, audience

4 July 2019 By Dawn McMullan

How GFR Media is rebuilding its brand, community after Hurricane Maria

14 February 2019 By Dawn McMullan

Nexo Jornal education chatbot engages young readers

20 January 2019 By Gabriela Terenzi

El Tiempo boosts print subscriptions with research-based redesign

20 December 2018 By Julio César Guzmán

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