Topics Audience

Audience Strategy + Reader Retention + Paywall Models + Microsoft + Facebook + Churn Reduction + Print Engagement 232 Articles

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Newsday investigation of police misconduct brings deep engagement

12 February 2023 By Heather Doyle

Top Audience Articles Viewed in the Past Month

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Meta speeds its exit from news media partnerships

14 August 2022 By Robert Whitehead

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Globe and Mail uses AI to drive revenue strategies

16 June 2022 By Shelley Seale

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News

25 January 2022 By Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

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