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Topics Audience

Audience Strategy + Reader Retention + Paywall Models + Microsoft + Facebook + Churn Reduction + Female Readership 310 Articles

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

DC Thomson shares its path to increase subscriptions from a regional purview

16 March 2023 By Robert Okpu

Echo engages sport fans with Rebel Legends competition

6 March 2023 By Eamonn Murphy

Top Audience Articles Viewed in the Past Month

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

VG focuses on women’s health, launches vagina in 3D, reaches +1 million readers

27 February 2023 By Camilla Brække & Ingrid Alice Mortensen

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

19 February 2023 By Lucas Hepberger

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

Ringier initiative fights to give women equal representation in media content

25 January 2023 By Dr. Annabella Bassler

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

Schibsted provides B2B customers with All Access product

12 December 2022 By Line Berger Andersen

VK shares the secrets to attracting — and keeping — young audiences

6 December 2022 By Marie Albinsson

3 European media companies grow digital audiences through experimentation

4 December 2022 By Paula Felps

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Schibsted’s live content strategy creates a better journey for subscribers

27 November 2022 By Victor Isaksen

Start-up targeting Millennial women opted out of traditional data metrics

10 November 2022 By Elaine Sung

pd digital Hub uses data to help newsroom drive subscriptions

7 November 2022 By Jonas Haag

Case studies illustrate how digital subscriptions are up 37% since last year

6 November 2022 By Jessica Spiegel, Paula Felps, Elaine Sung, Michelle Palmer Jones

Mediahuis finds a unique way to tell readers they matter

3 October 2022 By Hanne Hendrickx & Renée Van Soom

Jutarnji list finds success with new print magazine about local culture

28 September 2022 By Pavica Knezović Belan

NTM captures sports fanatics with live TV to strengthen subscriber loyalty

25 September 2022 By Jens Pettersson

Público puts people first in its quest for innovation

15 September 2022 By Bill Fryman

12 years in, The Times’ controversial paywall yields 445,000 subscribers

14 September 2022 By Ernst Poulsen

How MVP became the most subscribed-to sports media in Latvia

12 September 2022 By Ingmārs Jurisons

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

Content recommendation supports subscriber growth for 3 conversion segments

21 August 2022 By Thomas Steisel

Stampen Media increased e-paper retention rates with step-up offer

15 August 2022 By Cecilia Ingman

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