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Topics Audience

Audience Strategy + Reader Retention + Paywall Models + Microsoft + Facebook + Churn Reduction 38 Articles

The Athletic, Mundo Deportivo, Clarín share successful paywall strategies

20 December 2022 By Mauricio Romero

El Comercio built its data culture on 3 pillars

29 August 2022 By Michelle Palmer Jones

Organización Editorial Mexicana plans for post-COVID sustainability

25 August 2022 By Chandler Wieberg

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

VíaPaís partners with transportation start-up to provide timely traffic updates

6 February 2022 By Francisco Rivarola & Adrián Collados

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

Bloomberg Línea shares challenges of launching during a pandemic

18 November 2021 By Mauricio Romero

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

El País reader revenue model adds 1.9 million subscribers

19 April 2021 By Mauricio Romero

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

In time of crisis, Los Andes accelerates new revenue models, digitisation

10 August 2020 By Luis García

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

Los Andes reshapes strategy to integrate its print, non-profit products

27 October 2019 By Luis R. García

Some news publishers reviewing paywalls in response to Google’s Chrome 76

6 August 2019 By L. Carol Christopher

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Family-owned GFR Media transitions to digital brand focused on content, audience

4 July 2019 By Dawn McMullan

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