Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Reader Retention + Print Engagement + Microsoft 246 Articles

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

Top Audience Articles Viewed in the Past Month

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

19 February 2023 By Lucas Hepberger

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

Russmedia book project teaches children about climate change

2 February 2023 By Anke Hilger

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

Schibsted provides B2B customers with All Access product

12 December 2022 By Line Berger Andersen

VK shares the secrets to attracting — and keeping — young audiences

6 December 2022 By Marie Albinsson

3 European media companies grow digital audiences through experimentation

4 December 2022 By Paula Felps

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

pd digital Hub uses data to help newsroom drive subscriptions

7 November 2022 By Jonas Haag

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Jutarnji list finds success with new print magazine about local culture

28 September 2022 By Pavica Knezović Belan

Público puts people first in its quest for innovation

15 September 2022 By Bill Fryman

How MVP became the most subscribed-to sports media in Latvia

12 September 2022 By Ingmārs Jurisons

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

Economist reaches new audiences with Instagram

22 August 2022 By Liv Moloney

Stampen Media increased e-paper retention rates with step-up offer

15 August 2022 By Cecilia Ingman

The Economist moves decisively digital while staying true to its values

25 July 2022 By Peter Bale

The Economist shares lessons in digital content success

25 July 2022 By Peter Bale

European, U.S. media are cautious about Google Analytics strategy

19 July 2022 By Ariane Bernard

No, Google Analytics didn’t get banned in [insert Euro country]

18 July 2022 By Ariane Bernard

News of Google Analytics and GDPR compliance has been (somewhat) exaggerated

14 July 2022 By Ariane Bernard

Funke’s TikTok channel attracts Gen Z audience with political news

11 July 2022 By Amelie Marie Weber

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

10 July 2022 By Elin Stueland

Kleine Zeitung taps TV market to reach young audiences

28 June 2022 By Claudia Mann

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