Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Print Single-Copy + Young Readership + Amazon 172 Articles

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Top Audience Articles Viewed in the Past Month

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Newsday used graphics, video, and a 6-foot dog to gain digital subscribers

6 September 2022 By Gabriella Vukelic

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

European, U.S. media are cautious about Google Analytics strategy

19 July 2022 By Ariane Bernard

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

4 ways Winnipeg Free Press makes Instagram easier

30 May 2022 By Erin Lebar

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Great Twitter takeover has big implications for news publishers

25 April 2022 By Peter Bale

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News

25 January 2022 By Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

Legislation and Congressional inquiries shape U.S. media, Big Tech relationship

20 January 2022 By L. Carol Christopher

U.S. publishers see hope for reining in Big Tech with litigation

19 January 2022 By L. Carol Christopher

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

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