Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Pricing + Digital Subscriptions + Brand Campaigns 79 Articles

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

Australian Financial Review expands print product into successful podcast series

28 November 2022 By Lauren Vadnjal

News Corp Australia reaches 1 million subscribers

27 November 2022 By Peter Bale

News Corp Australia gets to 1 million subscribers + Twitter chaos continues

21 November 2022 By Peter Bale

Sydney Morning Herald, Age see 2500% increase in followers with TikTok strategy

14 November 2022 By Sophia Phan

Top Audience Articles Viewed in the Past Month

Crikey creates an editorial series with a marketing campaign in mind

11 September 2022 By Jane Mahoney

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Aimie Rigas of Nine Publishing fights professional, personal challenges with help of her team

10 August 2022 By Paula Felps

Financial Review engages younger audience beginning their investing journey

25 July 2022 By Lauren Vadnjal

New Zealand publishers band together to end “lose, lose, lose” relationship with digital platforms

19 July 2022 By L. Carol Christopher

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

ACM sees 64% more story conversions using data insights tool

14 July 2022 By Paula Felps

Former Nine executives will lead Big Tech negotiations in New Zealand

20 June 2022 By L. Carol Christopher

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

Sydney Morning Herald, Age establish dedicated premium content team

7 February 2022 By Chris Paine

Australia turns heads with a News Corp-Google news media academy

31 January 2022 By Robert Whitehead

New Zealand Herald increases engagement with trust campaign

18 January 2022 By Michelle Palmer Jones

The Australian finds Insta success with new strategy

25 October 2021 By Elyse Popplewell

Australia’s highest court rules media companies are responsible for third-party comments on social media

16 September 2021 By L. Carol Christopher

Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team

16 August 2021 By Aimie Rigas

NZME drives digital access amongst print subscribers while engaging print readership

9 August 2021 By Carolyn Adams

News Corp Australia’s On Guard podcast series delivers unprecedented engagement

26 July 2021 By Stephanie Algate

Impact report highlights power of subscriptions at the Age, Sydney Morning Herald

21 June 2021 By Orietta Guerrera

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

Can there be peace between Big Tech and news media?

27 May 2021 By L. Carol Christopher & Dawn McMullan

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

INMA publishes “INMA Knows Australia and Big Tech” curation category

23 February 2021 By Dawn McMullan

Here’s what Google’s big Australian media payment deals mean

17 February 2021 By Robert Whitehead

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