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Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Pricing + Digital Subscriptions + Brand Campaigns 1,558 Articles

Digital revenue strategy at Mediahuis is shaped by its merged history

22 March 2023 By Robert Okpu

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

Top Audience Articles Viewed in the Past Month

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

DC Thomson shares its path to increase subscriptions from a regional purview

16 March 2023 By Robert Okpu

3 media companies share different lessons in reader revenue wins

15 March 2023 By Josefin Olevik

News subscription leaders share key growth strategies

15 March 2023 By Robert Okpu

Subscriptions expert makes the case for a chief subscriptions officer

14 March 2023 By Josefin Olevik

3 early bundling success stories show its promise

13 March 2023 By Josefin Olevik

3 media companies share how they manage the reader subscription journey

13 March 2023 By Josefin Olevik

Media companies have not reached their subscriptions peak

12 March 2023 By Josefin Olevik

Corriere della Sera shares its 3 stages of digital subscription success

12 March 2023 By Robert Okpu

Former Spotify chief economist shares thoughts on pricing, bundling

9 March 2023 By Josefin Olevik

Media companies should focus on reader needs over packages offered

9 March 2023 By Robert Okpu

Svenska Dagbladet learns subscription, retention lessons from hit podcast

8 March 2023 By Robert Okpu

Research: News companies are overly reliant on conversions as a metric

8 March 2023 By Robert Okpu

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

How DC Thomson surpassed 25,000 paid digital subscriptions

5 March 2023 By Rory Weller

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Generative AI search will challenge all news publishers

19 February 2023 By Peter Bale

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

19 February 2023 By Lucas Hepberger

INMA report shares how media can leverage newsletters for engagement, subscriptions

16 February 2023 By Dawn McMullan

AI-driven search could upend the search-media relationship

15 February 2023 By Peter Bale

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Newsrooms in the digital age: Are traditional news sections obsolete?

12 February 2023 By Dr. Dietmar Schantin

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

Which paywall models are most popular and which are most effective?

5 February 2023 By Greg Piechota

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