INMA

☰
Join INMA

Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Pricing + Digital Subscriptions 34 Articles

Are media micropayments back?

15 December 2022 By Abhishek Dadoo

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Tenting, metering subscription strategies have different pros, cons

5 October 2022 By Abhishek Dadoo

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

KG Media transforms toward subscription sustainability by raising prices 46%

14 July 2022 By Sarah Schmidt

Top Audience Articles Viewed in the Past Month

Philippine Daily Inquirer focuses on 5 priorities to reach goal of 100,000 digital subscribers

14 July 2022 By Jessica Spiegel

CommonWealth Magazine Group boosts digital magazine subscriptions with 4 steps

14 July 2022 By Paula Felps

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

South China Morning Post launches global digital subscription service

26 August 2020 By Grzegorz Piechota

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

How 3 publishers found their brand direction, before and during COVID

26 May 2020 By Brie Logsdon & Paula Felps

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Digging into culture change with Ringier Axel Springer, SCMP, RBS

15 May 2019 By Dawn McMullan

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT