Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Membership + Churn Reduction + Brand Campaigns + Pricing 61 Articles

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Australian Financial Review expands print product into successful podcast series

28 November 2022 By Lauren Vadnjal

News Corp Australia gets to 1 million subscribers + Twitter chaos continues

21 November 2022 By Peter Bale

Sydney Morning Herald, Age see 2500% increase in followers with TikTok strategy

14 November 2022 By Sophia Phan

Top Audience Articles Viewed in the Past Month

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Aimie Rigas of Nine Publishing fights professional, personal challenges with help of her team

10 August 2022 By Paula Felps

Financial Review engages younger audience beginning their investing journey

25 July 2022 By Lauren Vadnjal

New Zealand publishers band together to end “lose, lose, lose” relationship with digital platforms

19 July 2022 By L. Carol Christopher

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

Former Nine executives will lead Big Tech negotiations in New Zealand

20 June 2022 By L. Carol Christopher

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

Australia turns heads with a News Corp-Google news media academy

31 January 2022 By Robert Whitehead

New Zealand Herald increases engagement with trust campaign

18 January 2022 By Michelle Palmer Jones

The Australian finds Insta success with new strategy

25 October 2021 By Elyse Popplewell

Australia’s highest court rules media companies are responsible for third-party comments on social media

16 September 2021 By L. Carol Christopher

Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team

16 August 2021 By Aimie Rigas

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

Can there be peace between Big Tech and news media?

27 May 2021 By L. Carol Christopher & Dawn McMullan

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

INMA publishes “INMA Knows Australia and Big Tech” curation category

23 February 2021 By Dawn McMullan

Here’s what Google’s big Australian media payment deals mean

17 February 2021 By Robert Whitehead

Australia’s media code enters last round as a new war of words escalates among Big Tech

14 February 2021 By Robert Whitehead

Google threatens to remove search from Australia as remuneration law seems imminent

10 February 2021 By L. Carol Christopher

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

20 October 2020 By Nathaniel Bane

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

Nine’s Ink platform integrates print, digital production in complex newsrooms

23 August 2020 By Ben Woodhead

News Regional Media finds digital subscription gold in the outback

9 August 2020 By Bryce Johns

News Corp Australia’s Ultimate Schools Hub exceeds subscription goal by 800%

3 August 2020 By Isabel Taylor

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